Are You Making These Two Amateur Branding Mistakes?

Building a Consistent Brand
Doce fire west of town

Summer time in Arizona always brings an unwelcome guest – wildfires.

There’s one just getting under control on the west side of town.

Luckily, there’s been no injuries or structures lost.

5 super tankers were initially assigned to the fire but have since been moved to a fire in New Mexico.

When the coordinator was asked, “couldn’t they have left one or two”?

He replied, “They’re national resources and those decisions are above me”.

Without being in full control, you have to be ready for anything.

I see it all the time.

People establish their business solely on Blogspot, Facebook, or some similar service.

And that’s the only service they use.

At any time, these services can change their terms of use.

What are you going to do when they decide you can’t do anymore advertising or sell products?

Or, they decide to cease the service altogether.

If you want to take control, build your online business off a domain you’ve chosen with a hosting service.

Now your restricted to the terms of the hosting service, which are going to be more favorable for you than a Blogspot or Facebook.

But, don’t ruin it by sending emails from a Gmail or Yahoo account.

I see this all the time too.

You have a great domain but have just torpedoed your brand by making an amateur mistake.

Being inconsistent

Get with your hosting service to setup an email account under your domain.

Then start sending and communicating from that domain.

Building a solid brand doesn’t have to be complex.

Just be consistent in all forms of communication.

But you can only do that if you have complete control.

Take action by:

  1. Setting your website up on a domain you own
  2. Doing all communications through that email