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6 simple steps to begin boosting traffic to your site.
1. Analytics and Webmaster Tools
2. WordPress Sitemap Plugin
Add the Google sitemap plugin: http://www.arnebrachhold.de/projects/wordpress-plugins/google-xml-sitemaps-generator/. After adding a new page or post to your site, this plugin will rebuild your sitemap and submit it to Google. You can go into the plugin settings in WordPress and double check this at anytime.
3. Grow Your Twitter Following
The more relevant Twitter followers you have, the more traffic that will come your way by keeping followers engaged with your content. Be consistent and tweet about new post on your site and interesting links you’ve found on other sites that are relevant to your followers.
Look at the followers of your followers and those of bigger Twitter users that are relevant to your niche. Then follow them. Twitter also sends out a periodic email suggesting users for you to follow. Go through the list every time to find new relevant followers.
Don’t let your following to follower ratio get too out of line. Try to stay within the vicinity of a 1.0 ratio. Meaning, if you are following 450 people, you should have roughly 405 to 495 followers (.95:1.0 to 1.1:1.0 ratio).
For more on managing unfollows, take a look here Who Isn’t Following You Back On Twitter And Why You Should Care? ManageFlitter is also an excellent site for managing unfollows. It allows 100 unfollows per day vs justunfollow.com’s 25.
Did you already download your copy of impact: The Most Effective Twitter Hashtags For Writers, Entrepreneurs and Authors? It will show you specific hashtags to use for the best exposure and when to use them.
Another great resource for finding out the best time to tweet to your followers is tweriod.com. All you have to do is request the free report.
4. Become an Authority
Become better known within your niche by leaving comments on relevant sites. The more people within your niche that continually see your comments, the more authority you’ll build. The better your comments and authority, the more chances someone will click through to your site.
Of course, it is important to not just leave a “great article” or similar type of comment. Provide value and add to the ongoing conversation. You might even be contacted by the blog owner to guest post, which is another great way to boost your traffic.
5. Present A Clear Message
Make sure your site is presenting a clear message. When a new visitor lands on your site, they should be able to immediately answer these two questions:
1.) Where am I?
2.) What should I do next?
If the answer to either question is “I don’t know” or “I’m unsure”, the user will leave. It happens that quick. Step back and look at your site. Is it clear to you where you are and what you should do next?
6. Epic Content
Write epic content. You’ve probably heard this one before but it is very true. Don’t write about what you think is interesting. Write about what interest people in your niche.
Do a Twitter search (https://twitter.com/search-home) on your topic to see what people are talking about. Keep researching and you’ll come up with great ideas. You’ll start filling in the holes and answering real questions from people.
Visit forums within your niche. These can be a goldmine of potential content for your site. What are people talking about? What are they asking? Answer those questions and post them. Then Tweet your new post out, perhaps 2 or 3 days for each new post. This way your tweet is seen across a larger number of timezones.
Finally, download John Morrows ’52 Headline Hacks’ guide for free and use it!
How do you know if you’re writing epic content, especially when your blog doesn’t get much traffic? Start submitting your blog articles to http://www.bizsugar.com. The more votes you get, the closer you’re getting to epic. Write more of what is voted up, whether it is your posts or that of others.
Let me know how it goes with your traffic building campaign. If you have any questions about any of these steps, please email me at email@example.com.
Take this quick 5 question survey (6th question is just your email address) and get a free twitter PSD (photoshop) profile template, just like the one used by Bitesize Business School. Click image to view profile on Twitter.
The PSD file can be edited in Photoshop, Photoshop Elements or any of these programs http://www.tripwiremagazine.com/2011/04/10-best-free-or-open-source-photoshop-alternative-software.html
Please note, survey is scrollable. Click “Done” below question 6 once you are finished.